The sports identity platform.
Instagram/TikTok are social identity platforms. LinkedIn is the professional identity platform. Spotlight Identity is the sports identity platform — a trusted athlete record that compounds across seasons.
Spotlight shows the moments (safe discovery). Spotlight Identity preserves the journey: verified highlights, progression, coach/guardian inputs, and a clean résumé layer — designed to grow from youth to pro.
Spotlight
Safe highlight discovery + cheering. The loudest plays rise — without comments, DMs, or toxicity.
Spotlight Identity
The trusted athlete record: progression, milestones, résumé packaging, and (future) eligibility-based monetization.
The loop
Great moments get discovered in Spotlight → become verified building blocks in Spotlight Identity → the athlete record compounds over time.
Two products. One clear system.
Spotlight and Spotlight Identity are intentionally separate. One is public discovery. The other is a compounding athlete record.
Spotlight
The public highlights platform — safe discovery without social pressure.
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📺Jumbotron + Feed Top plays rise by level (Youth / Amateur / College / Pro).
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📣Cheering replaces comments Voice-based support only — no DMs, no replies.
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🛡️Safety is structural No follower graph. Athletes control access.
Spotlight Identity
The athlete identity layer that compounds over time.
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🪪Verified athlete record Highlights, milestones, values, achievements.
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📈Progression tracking Season-over-season growth with trusted inputs.
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🎓Readiness & opportunity College, NIL, and brand-safe pathways when eligible.
Sample Spotlight Identity Profile
This is what “sports identity” looks like: a structured record built from verified moments, progression and milestones — designed to grow from Youth → Amateur → College → Pro.
Marcus Johnson
Progression
On-field performance
Last 12 weeks + projectionIdentity snapshot
Off-field value
Brand readiness + projectionWhat unlocks over time
Spotlight Identity is not “everything at once.” It’s a layered system that grows with the athlete — keeping youth safe and unlocking deeper tools only when appropriate.
Foundation
Day oneA clean, verified athlete record built from trusted moments and context.
- Verified highlights + milestones
- Role-based access (guardian/coach)
- Values + character signals
Progression
SeasonalStructured improvement that compounds across seasons — not random posting.
- Skill focus + training blocks
- Coach notes + check-ins
- Progress markers over time
Readiness
CollegeRecruiting-ready packaging that organizes the athlete journey into proof.
- College-ready profile export
- Verified résumé snapshot
- Brand-safe highlight bundles
Opportunity
Eligible onlyMonetization and NIL tools unlock only when applicable — and always opt-in.
- NIL valuation (transparent)
- Sponsor-funded prize moments
- Opt-in premium support
Questions we hear most
Spotlight Identity was designed to answer the hard questions first — safety, control, and long-term value — before growth or monetization.
For parents & guardians
Is my child exposed to comments or messages?
No. There are no DMs, no public comments, and no follower pressure. Engagement is limited to cheering and verified inputs.
Who controls the profile?
Guardians control access, visibility, and permissions until an athlete is eligible to manage their own account.
Is monetization allowed for youth?
No. Monetization and NIL tools unlock only when legally and structurally appropriate — and are always opt-in.
For coaches & brands
How is this different from social media?
Social platforms optimize for attention. Spotlight Identity optimizes for verified context, progression, and brand safety.
Can profiles be trusted?
Yes. Inputs are role-based (coach, guardian, league) and time-stamped. No anonymous edits or public manipulation.
Why would brands care?
Because this creates a clean, compliant way to support athletes without risk — no comment sections, no DM scandals, no reputational exposure.
What happens next
Spotlight Identity is being built deliberately — with a small group of athletes, families, and strategic partners shaping the foundation. We’re not chasing growth. We’re locking the model first.
Founding athletes
Help define the athlete experience before it scales.
- Profile structure & progression signals
- Eligibility & NIL guardrails
- Long-term identity ownership
Strategic partners
Support the system without compromising safety.
- Prize moments & gear drops
- Brand-safe athlete discovery
- No comments. No DMs. No risk.
Builders & backers
Help bring the platform to life responsibly.
- Product & infrastructure build
- Trust, safety, and compliance
- Long-term system ownership
This becomes sports infrastructure
Spotlight Identity isn’t trying to replace social media. It’s replacing the part that never existed — a trusted, lifelong record for athletes.
Built safely for youth. Valuable for college and pro. Brand-ready without social risk.
Who this is for
- Athletes who want ownership over their journey
- Families who want safety without invisibility
- Brands who want exposure without chaos
- Partners building the future of sport
Reach out directly to continue the conversation.
Built to earn trust
Spotlight Identity is designed as infrastructure — not a viral experiment. That means clear ownership, clear controls, and clear boundaries from day one.
Design principles
- Athletes own their identity record
- Guardians control youth visibility and access
- Role-based inputs (coach, league, guardian)
- No anonymous edits or public manipulation
- Safety-first defaults that cannot be toggled off
Platform protections
- No DMs • No public comments • No follower graph
- Eligibility-gated monetization
- Audit trails on changes and permissions
- Brand-safe environments by design
Spotlight and Spotlight Identity are proprietary platforms operated by the founding company. All designs, systems, and workflows shown here are conceptual representations for discussion purposes. No claims are made regarding trademark registration, patents, or regulatory approvals at this time. Details are available upon request under NDA.
Business model
Spotlight Identity is designed so value compounds over time — without forcing athletes, families, or fans into paywalls. Monetization is layered, optional, and eligibility-based.
Athletes
Identity is free. Advanced tools unlock only when appropriate.
- Free identity profile & verified highlights
- Optional progression & résumé tools
- Eligibility-gated NIL & monetization features
- Athlete-first revenue splits
Teams & leagues
Identity management as infrastructure.
- Team & roster administration
- Verified inputs (coach, club, league)
- Progress tracking & reporting
- Subscription or enterprise licensing
Brands & partners
Exposure without social risk.
- Prize moments & sponsorships
- Brand-safe athlete alignment
- Verified engagement signals
- No comment moderation required
Spotlight Identity never monetizes attention alone. Revenue is tied to identity, progression, and verified participation — making the platform durable, brand-safe, and hard to copy.
What happens next
Spotlight Identity is ready to move from concept to real-world validation. We’re not raising capital — we’re looking for the right partners.
Pilot partners
A short, low-risk pilot to validate athlete identity, safety controls, and brand-safe engagement.
- 8–12 week timeline
- Youth, club, college, or mixed cohort
- White-labeled or co-branded
- Clear outputs: identity profiles, recruiting packs, engagement data
Strategic acquisition
For platforms or brands already serving athletes and fans, Spotlight Identity can become a foundational layer.
- Clean integration into existing ecosystems
- De-risked youth & NIL compliance architecture
- New revenue without social platform exposure
- Category ownership: sports identity
Athlete visibility already exists. Athlete identity does not. Spotlight Identity fills that gap — safely, cleanly, and in a way that existing social platforms can’t retrofit.

